Academia

Past Projects & Collaborations


Destination Planning, Development & Management Projects

As part of her teaching responsibilities, Nisha collaborates with industry partners and her students to incubate innovative tourism destination management projects.

Stakeholders who have largely benefitted from the collaborations include:

A. GOVERNMENT SECTOR

  • Singapore Tourism Board
  • National Heritage Board
  • Urban Redevelopment Authority
  • Monuments
  • Preservation Board
  • National Parks Board

B. MANAGEMENT OF ATTRACTIONS & DESTINATIONS

C. BUSINESS CHAMBERS

  • Malay Chamber of Commerce
  • Little India Shopkeepers Heritage Association

D. LOBBY & INTEREST GROUPS

  • Nature Society
  • Heritage Society

Strategic Management Plan Projects

Strategic management plan projects have contributed significantly towards organisations’ development plans as well as created professional exposure to students. The key tasks include:

A. PROJECT MANAGEMENT

B. STRATEGIC ANALYSIS

  • SWOT
  • PEST
  • TALC
  • Market Segmentation and Competitor Analysis

C. RESEARCH ANALYSIS

  • Designing, Conducting, Analysing and Interpreting Surveys

D. CRITICAL ISSUES ANALYSIS & DEVELOPING STRATEGIES FOR DESTINATIONS

Past Destination Management Projects

The destinations that Nisha and her teams have worked on include:

A. NATURE PARKS, WETLANDS & COUNTRYSIDE

  • Kranji Countryside
  • Coney Island
  • Sungei Buloh
  • Pulau Semakau

B. MUSEUMS & HERITAGE GALLERIES

  • Ford Museum
  • Philatelic Museum
  • Malay Heritage Centre
  • Chinese heritage Centre
  • Peranakan Museum

C. RAILWAY CORRIDOR

D. CULTURAL TRAILS (FOOD & HERITAGE) & NATURE-BASED TRAILS (RAIL TRAILS, ECO TRAILS)

E. THEMED ATTRACTIONS

  • Haw Par Villa
  • Boat Quay, Chjimes
  • Kampung Kampus

F. ISLANDS & FISHING SITES

  • Southern Islands
  • Pulau Ubin
  • Fishing Ports And Kelongs

G. VISITOR INTERPRETATION CENTRES

H. CULTURAL VILLAGES & PRECINCTS

  • Kampung Buangkok
  • Bukit Pasoh
  • Joo Chiat

I. TOURIST DISTRICTS

  • Chinatown
  • Little India
  • Kampung Glam

J. HEARTLAND

  • Queenstown
  • Tiong Bahru
  • Balestier

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